India's Sony Entertainment, a division of Japan’s Sony Corp, and the Singapore-based World Sports Group (WSG) won the global broadcasting rights of the Indian Premier League rights.
The rights have given for the whopping US$1,026 million for the duration of ten (10) years. As part of the deal, the consortium will pay the BCCI US$918 million for the telecast rights and US$108 million for the promotion of the tournament.
In Australia, Network Ten has bought the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU $10 - $15 million.
In UK, Setanta Sports have secured the UK rights in a 5-year deal. All 59 games will be shown on their subscription channels.
Dubai-based Arab Digital Distribution bought the rights to broadcast the IPL in the Middle East by securing a 10 year deal. Games will be broadcasted on ADD's ART Prime Sport, and will be available to viewers in the United Arab Emirates, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan and Libya. Terms of the deal were not released.
No comments:
Post a Comment